Tuesday, July 31, 2012

Olympic-level social media growing pains

Organizers and broadcasters who hailed the London Games as the first social media Olympics may now wish the events were a little less social, as heavy smartphone use caused technical glitches and Twitter became a worldwide platform for complaints about everything from ad sponsors to TV coverage.After heavy use of smartphones interfered with live television coverage of cycling races, the International Olympic Committee on Sunday asked fans attending the Games to avoid sending text or Twitter messages. The surge of cellphone traffic had overwhelmed signals from GPS location transmitters attached to the racers’ bicycles, and TV commentators could not receive real-time information on the contests, including the locations of many riders. The committee...

Sunday, July 29, 2012

Do the Olympics make money?

As the 2012 Summer Olympics have kicked off, it's easy to imagine that all the activity, the pageantry, the swarms of purple-clad volunteers must be engaged in some highly profitable activity. Otherwise, why would so many people get sucked in?Except the Olympics aren't a great money-spinner. Why?Sponsors. Companies sponsoring the games don't make a ton of money because they tend to be large, well-known corporate brands, like Coca-Cola or McDonald's, that have bought into these gigantic deals for no other reason than to keep their chief competitors out. There's no question of raising brand-awareness; after all, these are the most familiar brands in the world. Given such companies' existing sales, even major public events aren't going to budge the needle and may not even cover the travel...

Tuesday, July 24, 2012

Four Steps To Generate Leads Online With Your Business Blog

Most experienced marketers agree that a business blog is an extremely useful tool to expand online reach, build brand loyalty, and generate leads online. According to Social Media Examinar’s 2012 Social Media Marketing Industry Report, 79% of marketers with over three years of experience use blogging as a social media marketing tool. Whether you’re just getting started or need to revamp your approach, here is a proven four-step formula your business can use to reap the many benefits of blogging:(DEFINE+LISTEN+ADDRESS) X (COMMUNICATE) = BLOGGING SUCCESSClearly define your target audience, listen to them, and then communicate solutions that address their pain points in a simple, concise and relevant way.DEFINE – Develop Buyer PersonasCreate a demographic profile for each buyer persona....

Sunday, July 22, 2012

5 Ways to Earn Money through Social Media

Whether you own a virtual store or a simple personal blog, neglecting the importance of social media for it is a huge mistake. People spend the majority of their time on the internet with social networks; therefore, this represents the safest and most handy source of incomes and visitors. Let’s see 5 ways to make money with your blog with social media. 1. How to find people on social networks to bring them on your site?Ad Sense IntegrationBannersArticlesA blog can make money through AdSense programs of Google, through banners and commercials, but also by selling products to the interested people. As soon as you have those engines integrated on your website, it is time to think about promoting the website on those social networks.In all the traffic charts and tops,...

Tuesday, July 17, 2012

Get set for the socialympics

The best of the Games - and the stories behind the action - may be a tweet or click away as social and online media join the networks in the starting blocks.img alt="Illustration: Rocco Fazzari" src="http://images.brisbanetimes.com.au/2012/07/14/3455740/art-oly-620x349.jpg" style="border: 0px; font-family: inherit; font-style: inherit; margin: 0px; padding: 0px; vertical-align: bottom;">Illustration: Rocco FazzariLondon 2012 is shaping up to be the biggest Olympic Games in history, thanks in no small part to new technology. The city will play host to 10,500 athletes and 11 million visitors later this month, but many more viewers than ever before will be watching, sharing, blogging and tweeting from around the world. From digital radio...

Tuesday, July 10, 2012

How to Use Social Media for SEO (Post-Penguin)

As a business owner and marketer nowadays, you should know how to use Social Media for SEO purposes. This article will show you how.Search Engine Optimization (SEO) and social media marketing shouldn’t exist in separate planes. Marketers know that there should be an element of SEO in every online activity. But as social media marketing matures, it is becoming clearer and clearer that it has an impact on a site’s SEO.It is common knowledge that Google now incorporate “Social Graph” in their algorithm. In fact, Eric Schmidt of Google has confirmed that social media activity is a ranking signal for Google search. Many SEO gurus already predicted that soon it will be one of the main factors in the Google algorithm as links become less and less reliable.Social Media plays an important role in how...

Sunday, July 8, 2012

How to Make Money by Writing Articles - How to Make More Money As a Writer

Not sure how to make money by writing articles online? In this article, you will not only learn how to get started, you will also learn 1 tip on how to make more money as a writer.So how to get started?The best way to get started is to become a freelance writer. The fact is, it is extremely easy to get started. Just join any of the top freelance websites and you will be able to get started within minutes.All you need is to register for an account. Registration is usually free, depending on which site you join. Some of the more popular ones are eLance, RentaCoder, oDesk and GetaFreeLancer.After joining, you can start bidding for your first writing assignment. Next, you will learn 1 tip on how to make more money as a writer. First, you need to understand that as a freelance writer, the more...

Wednesday, July 4, 2012

How a Scottish Home Brewer Used Social Media to Get Global Customers

If you run a small business or you’re thinking of starting one, a big challenge you will face is getting customers. Without customers, you can’t pay your bills, and you have no hope of convincing anyone to invest in your company.And it’s a Catch-22 for most entrepreneurs, because they probably think that they need capital to build the product and sales force required to get customers. The difficult reality for most start-ups is that they have to get customers before they can raise outside money. And this puts start-ups under pressure to make the cleverest possible use of their scarce founder’s capital.And one way to get the biggest bang for the buck is to use social media. This comes to mind in considering the success of Scotland’s James Watt -- who is nothing if not a business renegade. When...

Sunday, July 1, 2012

Opportunity To Earn Good Income From Social Media Jobs

If you do a google search “paid social media jobs”, you will find that there are lots of people interested in Social Media jobs and the positions are filling fast.Facebook is the biggest social media and networking platform on the planet with over 600 million users. It’s the Internet’s largest social network site with millions of active users and over 300,000 being added up everyday. Facebook has quickly become a leader in the Social Networking space today!Facebook’s success provides plenty of opportunities for canny entrepreneurs to profit, and is also a virtual goldmine for Internet Marketers who know how to get traffic from Facebook and then turn all that traffic into real money. Facebook is really an internet phenomenon that smart marketers can’t ignore.Social Media Marketing is still...

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