Showing posts with label affiliate marketing. Show all posts
Showing posts with label affiliate marketing. Show all posts

Tuesday, October 16, 2012

What Can I Do To Make Money?

There are four ways to make money online (MMOs).


The first way to make money online is to remember, your website is just like a traditional business. Your shop front is simply a website, that’s it. 

So the first thing you can sell is physical products. And so they don’t have to be anything special, just cameras, books,you name it, anything that people want. Physical products can all be sold from a website. They can be your products or somebody else’s.

Secondly, you can sell digital productsThey are products you can download, 
like software, e-books, audio files, and videos. Digital product is just another way for you to get information or solution. It can be your own digital products as you create them yourself, or you can buy somebody else’s digital products and sell those from your site. Either way, you have options. And people often said, “How can I possibly sell products online, I don’t have and I don’t have any product idea?” That’s okay, you can find other products which have licenses that are allowable and you can buy the licenses and you can sell the product at your site, it’s a great way to start.

The good thing about digital products is the margins can be great, as you have got very low costs. It can be a great way of getting ahead. There are so many tools nowadays to enjoy digital product; we have iPads, iPhones etc. Therefore it’s a fabulous area to get into.

The third way to get yourself online is to sell your services. Solicitors, dentists, hair dressers, all wonder, “How can I do it online? Do I really need a website?” 48% businesses in Australia still don’t have a website. It’s crazy, they need a website. How do you do that? Simply educate your market. Give away your best secrets. Create a website and that allows you then to contact people if they join your database and give you their name and email. You can contact them with special offers or about coming in to your store. If you don’t want to sell things from yourself, you can sell other people’s stuff. You can  recommend other people’s stuff and take a commission. So selling your services is totally doable online and very very cool.

The last way is simply to recommend other people’s products. You simply  make a business by recommending other people’s products. You don’t have a  business; you don’t really have anything other than good recommendation. You can recommend someone else’s software, like I have software and if you recommend someone to buy that software, you get 50 cents for every dollar I make. There’s no reason you can’t set up a deal where you send people along to their site and if they turn to a customer they give you 10-25% of the sale which can be a grand at least. It’s called Affiliate Marketing; you may have heard of it, it’s really awesome :)

Wednesday, June 27, 2012

How To Make Money Blogging With Google Adsense And Affiliate Marketing

It’s important to understand how to use Google AdSense (or similar ad networks) and affiliate links effectively in order to make money blogging. But which advertising technique makes more money?
This article will show when to use Google AdSense ads, and when to use affiliate links to maximize your blog’s ROI (Return on Investment).
Before we compare and contrast each method of advertising, it is important to note that neither will work withouthigh quality content to drive targeted traffic.
High quality content is what drives engaged visitors in sufficient numbers to make blogging, as a business activity, worthwhile financially.
How to choose the best advertising technique
The type of content on your blog plays a pivotal role in which type of advertising is more effective. Successful advertising requires relevant, or targeted, ads shown to as many people as possible.
The relevance of an ad is determined by the subject matter of the content on a webpage.
Focused content and good SEO mean that search engines will send traffic based on the search keywords used.
Only people who are predisposed to reading your content find it in the first place, via search. That’s why implementing killer SEO is so important.
If your advertising strategy is properly implemented, then people reading your content are predisposed to clicking on ads or affiliate links because they offer products and services they are already interested in, generating revenue in the process.
Google AdSense ads
Google AdSense is an ad serving network that allows you to create custom ads and ad channels, and display text, image or rich ads using embeddable code snippets.
AdSense ads are easy to customize and configure so that they integrate seamlessly into your blog. However, there are limits to this configuration. For example, it is not possible to select custom ad sizes.
Google’s embedded ad code snippets analyze the content of the pages they are in, as well as the demographics of the visitors, and select the best ads to display from their vast, global stable of advertisers.
Advantages of Google AdSense:
·        Contextually aware
·        Geographically targeted
·        Easy-to-implement
·        Displays international ads
·        High CPC (Cost Per Click)
·        Large network of advertisers
All of the above points make Google AdSense a great option for anyone looking for low maintenance, targeted ads.
However, Google AdSense may not be the best option for everyone.
Disadvantages of Google AdSense:
AdSense doesn’t always get the contextually aware part entirely correct. For example, a blog on African wildlife and conservation may result in Google displaying ads for hunting safaris – obviously not appropriate for people who care about animals.
It is possible to block ads by various criteria, but it can be difficult to do this ahead of time (i.e. you may only find out about an offending ad once it is already displaying on your blog).
Also, while AdSense has a huge network of advertisers, it may be that it struggles to find the right advertisers in your particular niche. In which case, it may show more generic, less effective ads, and revenue will drop.
It’s also not possible to control pricing. A highly focused blog may not generate large volumes of traffic, so it becomes important to have a high CPC (Cost Per Click). This can be difficult to achieve with AdSense.
Affiliate marketing
Many online retailers and other businesses offer affiliate partnerships to help market their products and services. In return, affiliates receive a share in the profits.
Be warned that affiliate marketing is likely to undergo some big changes in the latter half of 2012 as a result of Google’s announcement that it will display paid product search results above organic search results.
The most successful of all affiliate programs is Amazon associates. But, there are also several large affiliate networks offering affiliate relationships with a wide range of businesses in a wide range of categories.
If you haven’t already, check out:
·        Commission Junction
·        LinkShare
·        Google Affiliate Network
Adding affiliate links and ads to your content allows for fine-grained control, but it comes at a price…
Advantages of affiliate marketing:
·        Manually targeted
·        Easy to use
·        Control over which ads and links display
·        Ability to select ads based on payout
·        Ability to select advertisers based on performance
In effect, affiliate ads give you complete control – you can decide which product or service to show at a particular point in, on, or around your content.
Disadvantages of affiliate marketing:
The primary disadvantage of affiliate links is that payout is not determined by clicks. While Google ads pay you whenever someone clicks on the ad, a click on an affiliate link has to result in a defined conversion before payment is made.
Visitors who click on an affiliate link may decide not to purchase the product or service displayed on the target page. In which case, not only is there no revenue, but the visitor has also left your site (most likely never to return).
While payouts can be very high for a conversion (in some cases, thousands of dollars), the conversion rate may be very low.
Affiliate links may also not be appropriate for international visitors. For example, a business may only serve customers in the U.S, in which case, the affiliate ad is effectively wasted space for anyone outside the U.S.
Which advertising method makes more money?
The answer depends on the type of content, and the audience.
While affiliate marketing has many disadvantages, its main advantage is that it has a relatively high payout per action. If you are able to focus your content and reach the audience you intend, then affiliate links are an ideal advertising method because it is likely that you will achieve a fairly high EPC (Earning Per 100 Clicks).
If your audience is less defined and more dispersed, then AdSense offers great advantages in terms of providing nicely targeted ads without requiring effort on your part.
In general, I use Google AdSense to bring in my baseline ad earnings – earnings that tick over nicely on a daily basis. I use affiliate links when I know precisely who the visitor is, and what they are looking for.
I hope this article has helped clarify which advertising technique, or combination of advertising techniques is right for your blog.
How do you use advertising to make money blogging? Are you selling your own ad space? Which advertising technique is the most effective on your blog, and why do you think this is the case? Share your advertising experiences in the comments or join the conversation on Twitter and LinkedIn.

Author: David Mercer; Article source: http://www.business2community.com/blogging/how-to-make-money-blogging-with-google-adsense-and-affiliate-marketing-0202802



 
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